Logo design is one of my favourite aspects of Graphic Design.

Taking a company or projects personality, morals, characteristics and bundling it all into a logomark and logotype is a greatly satisfying experience.

The late great Saul Bass and San Francisco based Scott Hansen (AKA Tycho) are my personal favourites – but the large man with tall tales, Mr Aaron Draplin (AKA DDC) is one that really brings the excitement and love of all things simple, retro and BIG to the logo design game.

Check out Aarons’ overview of how he goes about designing a logo and gets Midwest on yo’ ass!