Autograph is a new care home operator based primarily in the North West of the UK and looking to acquire good quality care homes.

Buying care homes of various shapes and sizes, they needed a brand focused on their best asset – their people. They wanted each home to have a unique brand that gave a nod to the parent brand and was approachable and friendly.

A unique brand focused on the start of the care group – the people. The central star logo marque was then used as a graphic device to give the collateral an exciting, warm, and friendly look – while allowing each new home acquired to be branded with a unifying look quickly.

The website design, a Wordpress Multisite allowed the group to spin up new home websites easily and quickly – all based on proven layouts for optimal conversion into enquiries for care.

The branding was taken through to an icon set that helped communicate the values, stationery and brochures.

The clients own care home imagery was commissioned, and shot beautifully by Andrew Duke

A brand that has helped this new care group set it’s stall out boldly in the areas where its new homes are.