AgencyShuttlefish CreativeClientAutograph CareSectorCare HomeDisciplinesBranding, Website Design, Website Build

The brief

Autograph is a new care home operator based primarily in the North West of the UK and looking to acquire good quality care homes.

Buying care homes of various shapes and sizes, they needed a brand focused on their best asset – their people. They wanted each home to have a unique brand that gave a nod to the parent brand and was approachable and friendly.

Autograph Care Group Main Logo
Icon Set Designs for Autograph Care
Autograph Care Home Tagline

What I delivered

A unique brand focused on the start of the care group – the people. The central star logo marque was then used as a graphic device to give the collateral an exciting, warm, and friendly look – while allowing each new home acquired to be branded with a unifying look quickly.

The website design, a Wordpress Multisite allowed the group to spin up new home websites easily and quickly – all based on proven layouts for optimal conversion into enquiries for care.

The branding was taken through to an icon set that helped communicate the values, stationery and brochures.

The clients own care home imagery was commissioned, and shot beautifully by Andrew Duke

Business Card Design for Care Home Autograph Care
Autograph Care Website Design. Care Home Website Design
Autograph Care Inwood House Website Design & Build

Final results

A brand that has helped this new care group set it’s stall out boldly in the areas where its new homes are.

It was a great experience working with Baz and Charlotte on the branding and website projects. We love the brand and the website, and we are ready to move into new areas and will always put the spotlight on our stars – our residents, our team.

Adam Welsh | Business Development | Autograph Care