Berkley Care operate high-end care homes and after a recent acquisition by the large French Care Group Korian are on a mission to unify the branding of some of it’s existing homes and have a visual language and consistency for the brands for any new homes in the pipeline.

Using energetic imagery of residents enjoying life.

I put together a visual consistency for any new logos or branding projects for the group. Using the oval shape from the master Berkley Care Group, I was able to create a wide-range of visual look – but that always has a nod to the parent brand.