AgencyShuttlefish CreativeClientBerkley Care Group / KorianSectorCare HomeDisciplinesBranding, Website Design, Website Build

The challenge

Berkley Care Group acquired the picturesque Blenheim House in 2021 and quickly needed to place the Berkley stamp on the home – bringing it in line with the group’s parent branding.

Blenheim House Care Home Logo Design
Blenheim House Care Home Logo Design
Berkley Care Group Logo

What I delivered

After a branding workshop getting to know the home’s character, I opted for a floral logo that worked with the parent brand and a simple colour palette that gave the home a luxurious feel.

The brochure design was based on the master brand template for the care home group. This was then transferred through to the website design and build.

Blenheim House Care Home Brochure
Blenheim House Care Home Brochure

The outcome

An understated logo, brand and website that helped communicate the quality and 5-star nature of this care home in Melksham.

We worked closely with Baz and the team on the branding, and it helped push our look to one of a more luxurious feel.

Andrew Winstanley. Chief Executive Officer, Berkley Care Group